Analysis of the long tail effect of "The Legend of Zhen Huan(甄嬛传)"
In the field of film and television
culture, "The Legend of Zhen Huan" is a very influential work. Since
its broadcast, the long-tail effect it has produced has had a profound and
wide-ranging impact in the film and television industry and the cultural field.
1.
Continued popularity and
topicality
Although many years have passed since the
first broadcast of "The Legend of Zhen Huan", its popularity among
the audience has never really faded. Whether in terms of replay ratings on
traditional TV media or playback data on online video platforms, it has always
maintained a high level. Audiences seem to never tire of watching Zhen Huan's
ups and downs, power struggles, and emotional entanglements in the harem. Social
networks have become an important battlefield for continuing the popularity of
"The Legend of Zhen Huan". Classic lines in the drama such as
"Bitch is just pretentious" and "I can't do it" have long
become Internet buzzwords and are frequently quoted by netizens in various
contexts. Moreover, character analysis of the characters in the play, in-depth
interpretation of plot details, and various derivative topics continue to
emerge, such as "Analysis of the friendship between Zhen Huan and Shen
Meizhuang", "Discussion of the origin of the tragedy of Queen
Yixiu", etc. These topics are not only in the play The lively discussion
among fans also attracted the attention of many new viewers, further promoting
the spread of "The Legend of Zhen Huan".
2.
Multi-platform dissemination
and derivative creation
From the perspective of distribution
platforms, in addition to its long-lasting popularity on TV stations and
mainstream video websites, "The Legend of Zhen Huan" has also set off
a craze on short video platforms. Many self-media creators have presented
"The Legend of Zhen Huan" in a new form to the audience by editing
the highlights of the show, making mixed-cut videos, and explaining the plot.
Some of these short videos focus on showing the gorgeous costumes and makeup in
the show, while others focus on the thrilling palace fighting plots, satisfying
the interests of different audiences. In terms of derivative creation, novel
sequels and fan comics based on "The Legend of Zhen Huan" are emerging
in an endless stream. These derivative works have been creatively expanded and
extended on the basis of retaining the core characters and story framework of
the original show, providing fans with more imagination space, and also
indirectly reflecting the powerful story appeal and cultural influence of the
original show.
3.
Continuous exploration of
commercial value
In the commercial field, the long-tail
effect of "The Legend of Zhen Huan" is equally significant.
Peripheral products related to elements in the drama are favored by consumers,
ranging from mobile phone cases and pillows printed with the characters in the
drama, to various Zhen Huan-themed stationery and accessories, etc., and the
market sales are good. In addition, some brands have also cooperated with
"The Legend of Zhen Huan" to launch limited edition products to
attract consumers to buy based on the popularity of the show. For example, a
cosmetics brand launched a co-branded cosmetics series with the Legend of Zhen
Huan. The product packaging design incorporated classical elements from the
show. At the same time, the promotional copy also echoed the beauty culture in
the show, which has achieved good market response. Moreover, with the
development of the tourism market, some film and television filming locations
have also become popular tourist attractions because of "The Legend of
Zhen Huan". Tourists have gone there one after another to experience the
atmosphere of the scenes in the drama. This has also driven the development of
the local tourism industry. It further broadens the dimension of exploring the
commercial value of "The Legend of Zhen Huan".
The long tail effect of "Empresses in
the Palace" is the result of many factors. With its wonderful plot,
full-bodied characters, rich cultural connotations and adaptability on
different communication platforms, it has continued to shine for many years
after its broadcast, leaving a deep and unique mark in the development of the
film and television cultural industry. It is also constantly contributing to
cultural communication, business development and audience entertainment,
becoming a classic example of the long tail effect in the film and television
industry.
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