Week 8 Group Discussion_Group 1

Group 1

Au Ka Chun, Thad

Chau Yee Ki, Joyce

Wong Ying Kit, Alpha

Lam Chak Fung, Alex

Ng Hio Tong, Toby

Lai Ka Yin, Rika

PESO framework of VEJA

• Paid Media: Omitted

• Earned Media 
• Media coverage: Through organizing different projects and crossovering with various well-known brands to gain more media exposure, thereby increasing brand awareness and enhancing credibility.
• Influencer endorsements: VEJA will seed products to the KOLs to build and strengthen relationship among them so as to gain more "free" exposure

• Shared Media
• VEJA has official accounts on social media platforms, inclduing Facebook, Instagram, Weibo and  Wechat to gain more exposure. 

• Owned Media
• Digital Assets: Company website to tailor messages to a variety of potential needs
• Created Assets: "Collect, Repair, Recycle" sustainable project which allows the brand to then gain publicity about the brand in a relevant context.