Group Discussion_Week 8_Group 3

 

Group 3 （Aleem、Fengning、Aeri、Songgela）

The PEO Framework of KFC

Paid Media:

1. Social Media Ads: KFC runs targeted ads on social media platforms. These ads often feature mouth-watering images of their food, promotional deals, or engaging videos. For example, during a new product launch, KFC run a series of Instagram and Facebook ads showcasing the new item.

   
2. Digital Advertising: KFC utilizes various forms of digital advertising, including banner ads on popular websites, Google Ads, and video ads on platforms like YouTube. These ads are designed to drive traffic to their website or app, where customers can place orders or find more information about promotions.
   
   

Earn Media:

1. Influencer Relations: KFC collaborates with influencers to create buzz around their brand. For example, they partner with popular food influencers on Instagram or YouTube to review new menu items or showcase their dining experience at KFC.
2. Link Building: KFC employs SEO strategies to improve their online presence. By creating high-quality content that other websites want to link to, such as engaging blog posts or informative articles about their products, KFC enhances their search engine rankings and drives more traffic to their site.
3. Meme culture of ‘Crazy Thursdays’: ‘Crazy Thursdays’ is a regular marketing campaign for KFC that offers special deals every Thursday. ‘Crazy Thursdays have generated a large number of online quotes and creative copy, creating the unique phenomenon of ‘Crazy Thursday Literature’. This phenomenon not only increased brand exposure, but also enhanced interaction with consumer.

Earn Media:

1. Official websites of KFC: KFC's official website plays a crucial role in brand promotion. Firstly, it showcases KFC's brand image and core values, and enhances consumers' sense of identity by telling the brand story and history. Secondly, the official website details product information, including menus, nutritional facts and new product releases, to help consumers understand and try new products.
   
   
   

2. KFC’s official advertisements: they play a crucial role in brand promotion. They effectively shape the brand image and convey core values, often incorporating local culture to enhance relatability. Ads are key in promoting new products and special offers, quickly reaching a wide audience through various media channels. Creative ad content fosters consumer interaction, making campaigns like “Crazy Thursday” highly engaging. Continuous advertising boosts brand recognition and recall, maintaining high visibility. In a competitive market, KFC’s ads highlight unique selling points, attracting more customers. Overall, KFC’s advertising strategies strengthen brand awareness and emotional connection with consumers, solidifying its market leadership.