Group Discussion Week8 Group7

Group member:

Gao Yixin (Joy)

Wang You

Zhu Jingxian (Kimberly)

Huang Yiting

Example: Cambly

Cambly introduction:

Cambly (English Tutors Online - Cambly) is an online English learning platform that connects native English speakers tutors and English learners. It allows students to access English tutors via video chat at any time and choose tutors they like, it also enables teachers to work flexibly. Cambly offers subscription plans,  users can purchase learning hours per week based on month(s).

PESO analysis:

Paid	Digital Advertising Sponsored content Payment to tutors Premium function on social media (e.g. boosted post, employment function, data analysis function) AI tools
Earned	User relationship Tutor relationship Word of mouth/user recommendation Media exposure Brand influence around the world
Shared	Influencer engagement User community construction User experience share
Owned	Web site Mobile APP Employee stories Cambly’s social media account