Group Discussion 1 Week 4_Group 8

Group 8

LI Jiayuan

TENG Qianyu

ZHANG Yujia

ZHANG Leyan

ZHENG Xiaoyu

 

ERRC Grid-小宇宙 (Xiaoyuzhou)

Established in 2018, Xiaoyuzhou is a personalized podcast platform that empowers Chinese creators and listeners to connect through a diverse universe of audio content, offering a personalized listening experience, robust creator tools, and a thriving community for sharing and engaging with audio.

Existing Market for audio content (Red Ocean):

Audio Streaming Platforms: Spotify, QQ Music, NetEase CloudMusic, Apple Music

Podcast Apps: Pocket Casts, Overcast

Social Audio Platforms: Clubhouse, Twitter Spaces, Discord

ERRC analysis

Eliminate

-Other products

Existing applications provides vast content such as music, audiobooks and fictions, making it difficult for podcast favourites to find niche content;

-Xiaoyuzhou

It only focuses on podcasts and has loads of podcasts ranging from literature related to economic oriented. It supports personalised discovery with Al-powered recommendations based on user interests and listening history.

Raise

-Other products

Their interactivity is limited. Some software does not have a comment section. The interface design is not clear enough.

-Xiaoyuzhou

It is a more active community atmosphere. All users' listening time as well as likes and comments can be seen. There are live audio room,Q&A sessions and discussion forums, which are designed to encourage more interaction between users. It has simple but beautiful interface design.

Reduce

It has the advantages of reducing the lack of support for independent creators. For most audio streaming platforms or podcast apps in existing markets like Spotify, Apple Music, QQ Music, Overcast and so on, they don’t have enough built-in functions to support users to create their own podcast content. Though some of them have this kind of functions, they are not simplified enough because there are other functions combined. In Xiaoyuzhou, because it concentrates on podcast field and only offer this function, it is easier for the target users to use. Besides, Xiaoyuzhou reduces the monetization models for its concentrated feature, which can also provide better user experience.

Create:

-Other products:

Static comments:  Other podcast apps typically offer only standard commenting functions, where comments are static and not tied to specific points in the podcast. This can lead to a less immersive experience, as users cannot react to precise moments or see others' reactions in real-time to the content they are listening to.

-Xiaoyuzhou

Dynamic comments: It has introduced a unique feature that combines bullet screen comments with "timestamped notes," allowing users to comment on specific moments of a podcast, which fosters interaction among listeners and between listeners and hosts.

 

Conclusion: how can Xiaoyuzhou stand out?

1. Unique Value Proposition: Combines personalized discovery, empowered creators, interactive listening, and a diverse content library to create a unique and engaging audio experience.

2. New Market Space: Appeals to Chinese users seeking a platform that caters to their interests and preferences, supports local creators, and fosters a vibrant community.

3. Interactive Community: interactive UI design and algorism personalize the user experience and enhance content discovery.