Group Discussion Week 4 Post#1 Group 5

Group Member

ZHANG Han; WANG Andi; LI Yuwei; YE Yijia; XIANG Lushan; CHEN Yijie

Pinduoduo

https://drive.google.com/file/d/1wRu7OG_VjAz0uBzxhEoP6UyjIfdw9_Nm

Create

• Group E-commerce: The new e-commerce model, the social group e-commerce model, also realizes users' rapid growth and fission through social relationships. It allows users to become the initiator and spreader of shopping, utilizes their social network and influence, realize slow-cost and high-efficiency user acquisition and conversion, and creates a new shopping culture, i.e., “cheaper to buy together.”
• Tens billions subsidies: through the official selection of a small number of authentic certified products (such as iPhone) and giving a direct large amount of discounts to promote the retention of consumers and continued consumption on the platform.
• Activities with social attributes:, such as “Cut a slice” to create user growth. And by placing cash rewards and other activities in line with people's wool-gathering mentality, users are encouraged to spontaneously forward to the people around them to obtain the corresponding rewards. We have achieved highly efficient user acquisition through this kind of activity with strong social attributes.
• Exploit the sinking market: targeting the sinking market ignored by traditional e-commerce through big data analysis and personalized recommendations to meet the needs of users in this part of the market for cost-effective commodities.
• Shopping games: Incorporating a large number of mini-games into the software provides users with more engaging interactions outside of shopping and is closely integrated with the shopping function to promote user conversion and retention.

Raise

• Boost purchasing motivation
• Improve shopping efficiency
• Enhance user engagement and retention
• Enhance refund efficiency

Reduce

• Reduce traditional intermediate links (shorten the supply chain): Through the C2M (consumer-direct connection to manufacturer) model, Pinduoduo has eliminated multiple intermediate links in traditional retail, such as various levels of wholesalers and agents.
• Services and expenses: brand advertising fees, complex packaging fees, and traditional store rents.Simplify the cumbersome process of opening a store and reduce the cost of opening a store.
• Reduce users' decision-making time.Reduce the overall commodity price.
• Reduce logistics costs: Cooperating with low-cost logistics J&T Express has reduced logistics costs.

Eliminate

• Remove the shopping cart, Increase the likelihood of impulse spending and decrease the likelihood of user hesitation.
• Break the traditional e-commerce platform of a single independent shopping model.