Group 1
Au Ka Chun, Thad
Chau Yee Ki, Joyce
Wong Ying Kit, Alpha
Lam Chak Fung, Alex
Ng Hio Tong, Toby
Lai Ka Yin, Rika
What is the partnership about • Starbucks Korea announced that they would hold the waterproof collection in 2024 summer with HUNTER, a British brand famous for rain boots. • The event provided Starbucks members who purchased a total of 17 manufactured drinks, including three mission drinks, which were the newly launched drinks, on a first-come, first-served basis with a total of seven gifts. What are the strengths or weaknesses of both sides • Hunter - The brand is known for high-quality and durable products - Commitment to eco-friendly materials and practices. • Starbucks - an extensive network of worldwide stores - a large and dedicated customer base. How are they compatible with each other • Both of the brands concentrate on sustainability, utilising recycled materials and sustainable processes in production. What are the new values created? • By design, they made unique and co-branded merchandise that appealed to both customer bases and thus both companies’ consumer networks and communities were expanded. What could be the risk for both/ either side • As the amount of the product is limited, many people will put it up for sale with making a higher price on the Internet. • If one brand gets bad press, it can reflect on the other brand. • Sales or brand awareness boost may not validate the effort and expense.
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