Group 2
Michael Chu,
Huang Xiangwei,
Huang Ziyun,
Angel Suen
Video Platform: Bilibili
- Long tail: Bilibili provides a series of features including bullet screen, comment section and Ad-free video player. These features motivates users to create contents in different fields and interact with each other. Also, Bilibili provides UGC incentives for high quality contents. As a result, the dominant content of Bilibili is highly diversified.
-Network Use: Based on its subculture-friendly content ecology, KOLs of various fields turn to Bilibili together with their audiences. As an example, 小约翰可汗, a KOL who would love to share historical anecdotes, moved from Zhihu to Bilibili with his followers due to its permissive discussion environment. More and more communities firm in Bilibili in this way, bringing more users and networks to the platform.
-Freemium: The basic functions, including watching videos without Ads, making comments or bullet screens and uploading videos are all free. Users can pay for premium to unlock advanced features: watching 4K/60fps videos, getting access to copyright contents and accounts in buying charging UGCs. To summarize, free members can use most functions of the platform, which promotes the formation of communities and contents, offering better experiment to everyone including premiums.
No comments:
Post a Comment